If you want to come up with a good explainer video, you have to find the right tool for creating explainer videos. Of course, you can also use a professional video production company, but this is something that requires a significant investment. After all, you can always try to create free explainer videos and if you don’t like the results you can use professional help.
Some of the most popular do-it-yourself tools for making free explainer videos include – Go Animate, Powtoon, Biteable, Animoto, and Animaker. Of course, there are dozens of others similar tools making the process of selecting a little bit difficult for complete beginners in this field. Our advice is to focus on some important characteristics that are found only in the best explainer video creators.
First and foremost, you should check the video styles they are offering. It would be great if you are able to find a tool that includes more than one video style like handcraft, 3D, 2D, typography, whiteboard, animation etc. Every style has some pros and cons and you may want to make some experiments with them before you make your final decision. The best free explainer video creators have different libraries for each style.
One of the most important elements of every explainer video is the character or characters found in it. This helps people identify with the video. With the right characters, you can create effective storytelling videos that will make your audience more interested in your brand and products or services. For instance, some videos include funny human characters. Other videos rely on animals with human-like traits. There are also video creators with millennial characters or ethnic characters. It all depends on your audience. But, in any case, it’s good to have more than one option when it comes to the characters.
Every experienced producer will confirm that the whiteboard styles available in a tool can mean a lot to the average user. Whiteboard explainer videos are quite popular and if you want to create one for free, you should look for a tool that provides different whiteboard styles. Fortunately, there are solutions that provide 5 or even more different whiteboard styles.
Now that you know the most important features and options of free explainer video creators, it is time to do thorough research. Keep in mind that you can create even better videos if you pay for the software or use a professional explainer video production company.
— Sundstedt Animation (@sundstedt) 27 de abril de 2018